Which major film franchise surprised industry analysts by successfully launching its own dedicated retail clothing line that became a billion-dollar business separate from box office revenue?

The film industry has mastered the art of extending brands beyond the screen. Major movie franchises strategically partner with retail brands to create additional revenue streams while keeping audiences engaged between releases. This poll tests your knowledge about the innovative product development strategies that have emerged from successful film franchises. Do you know which unexpected retail extension became a surprise hit?

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