Which groundbreaking marketing campaign is credited with pioneering the use of 'found footage' viral marketing for films?

The film and television industry spends billions on marketing campaigns annually, employing innovative strategies to capture audience attention. From viral teasers to elaborate publicity stunts, marketing often determines a production's success regardless of its quality. Test your knowledge about one of the most successful marketing techniques that changed how movies are promoted in the digital era.

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The Blair Witch Project (1999) - creating fake documentaries and missing persons reports that made audiences believe the events might be real
Cloverfield (2008) - releasing mysterious trailers without titles and creating elaborate alternate reality games
The Dark Knight (2008) - using interactive websites and real-world scavenger hunts centered around the Joker character
Paranormal Activity (2007) - showing audience reactions instead of actual footage in commercials and creating demand-based screenings