Which company launched the first modern electronic customer loyalty program in 1981 that used plastic cards and computerized tracking to reward repeat customers?

While loyalty programs seem ubiquitous today, their modern incarnation can be traced to specific retail innovations. Test your knowledge about the origins of customer loyalty programs that revolutionized how businesses retain customers. Understanding these pioneering systems provides insight into the evolution of customer relationship management and how data-driven marketing transformed the retail landscape.

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American Airlines (AAdvantage)
Marriott Hotels (Marriott Rewards)
Tesco (Clubcard)
S&H Green Stamps