Which 1999 horror film pioneered viral marketing with its groundbreaking online campaign featuring a fake documentary website that many viewers believed was real?

Test your knowledge about one of the most innovative and expensive marketing campaigns in film history! Studios often spend enormous amounts on marketing blockbusters, but some campaigns stand out for their creativity and impact. This campaign changed how movies were promoted and created unprecedented audience anticipation through mysterious online marketing tactics.

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• The Blair Witch Project
• The Sixth Sense
• The Ring
• Scream 3

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