In 1985, which controversial product launch did Coca-Cola implement as a direct response to Pepsi's market gains, only to reverse course 79 days later after massive consumer backlash?

The infamous 'Cola Wars' between Coca-Cola and Pepsi during the 1980s represents one of the most significant marketing battles in retail history. These rival companies employed celebrity endorsements, blind taste tests, and aggressive advertising campaigns to capture market share. This intense competition fundamentally changed how products are marketed and sold, establishing techniques still used today. Test your knowledge about this historic marketing rivalry that shaped modern advertising practices!

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• New Coke
• Coca-Cola Clear
• Coca-Cola Classic Zero
• Diet Coke with Lemon

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