Which celebrity's collaboration with Puma in 2016 broke sales records and was credited with revitalizing the brand, leading to a reported 92% increase in footwear sales the following quarter?

In the world of retail, celebrity brand collaborations have become powerful marketing strategies that can transform a product's appeal overnight. These partnerships leverage star power to create unique, limited-edition products that generate massive buzz and drive sales. Test your knowledge about some of the most successful and innovative celebrity brand collaborations that have redefined retail marketing in recent years.

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Rihanna with her Fenty x Puma line
Selena Gomez with her Puma athletic wear collection
The Weeknd with his XO collection for Puma
Kylie Jenner with her Puma Fierce sneakers