Which groundbreaking retail partnership in 2017 revolutionized Broadway merchandising by creating the first-ever permanent store dedicated exclusively to Broadway show merchandise?

Broadway shows have transformed from pure performance art to retail powerhouses, with merchandise becoming a crucial revenue stream for productions. From t-shirts to elaborate collector's items, the business of theatrical memorabilia has evolved significantly. This poll tests your knowledge about a groundbreaking retail partnership that changed how theatrical merchandise is marketed and sold to theater enthusiasts worldwide.

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• The Broadway Collection & Macy's Herald Square
• Hamilton: The Store & Bloomingdale's
• The Broadway League & Amazon Pop-Up Stores
• The Broadway Merchandise Shop & Shubert Organization

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