Which invention, patented in 1952, is considered the precursor to modern retail analytics and a fundamental technology that made e-commerce possible?

The retail landscape has been transformed by numerous technological innovations throughout history. Some inventions completely revolutionized how consumers shop and how retailers operate. Test your knowledge about a groundbreaking retail innovation that changed the industry forever and set the foundation for modern e-commerce and retail analytics.

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• Universal Product Code (UPC barcode)
• Electronic cash register
• Self-service shopping cart
• Credit card magnetic stripe

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