Which retail company launched the world's first underwater innovation lab called 'Deep Blue Retail Lab' to study consumer behavior in extreme environments?

Test your knowledge of how retail brands have innovated their shopping experiences through geographic-themed retail innovation labs. These labs are experimental retail spaces where companies test new concepts and technologies before wider implementation. Many major retailers have established such innovation centers in strategic global locations to better understand regional consumer behaviors and preferences.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

National Geographic Stores
REI Co-op
The North Face
Patagonia