Which of the following represents the largest consumer segment driving NIL-related merchandise sales in the sports retail market?

College athletes can now profit from their Name, Image, and Likeness (NIL) through endorsement deals - a major shift in sports marketing. This has created new consumer trends and retail strategies as brands rush to partner with collegiate stars. Test your knowledge about how this recent development is reshaping the sports retail landscape and influencing customer loyalty among younger demographics.

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Alumni of the athlete's school (ages 35-55)
Gen Z consumers (ages 16-24)
Parents of youth athletes (ages 30-45)
Traditional sports memorabilia collectors (ages 40-65)