Which retailer holds the Guinness World Record for the 'Largest Product Launch Livestream' in terms of viewer count, revolutionizing omnichannel retail in 2020?

The world of retail has seen some extraordinary achievements that have made it into the Guinness World Records. From massive store openings to digital marketing milestones, brands have pushed boundaries to create memorable consumer experiences that stand out in history. Test your knowledge about these remarkable retail world records that showcase innovation in consumer engagement, omnichannel strategies, and visual merchandising on a record-breaking scale.

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Alibaba (Tmall) with over 300 million viewers for Singles' Day
Amazon with 250 million viewers for Prime Day special
Walmart with 180 million viewers for Black Friday preview
Target with 120 million viewers for holiday collection reveal