Which athlete's endorsement deal with Nike created the first signature basketball shoe line to outlast the player's active career and continue as a dominant retail force decades later?

Throughout sports history, athlete endorsement deals have transformed both the sports and retail industries, creating iconic product lines and brand associations that transcend generations. These partnerships have revolutionized sports marketing, turning athletes into global brands and retailers into cultural phenomena. Test your knowledge about one of the most significant product endorsement deals that changed the face of sports retail forever!

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Michael Jordan (Air Jordan)
LeBron James (Nike LeBron)
Shaquille O'Neal (Reebok Shaq)
Kobe Bryant (Nike Kobe)