In grocery store layout design, which area is commonly referred to as the 'Golden Zone' and is considered prime product placement territory?

Grocery stores and supermarkets are carefully designed to influence your shopping behavior in ways you might not realize. From product placement to traffic flow patterns, every aspect of a food store's layout is strategically planned to maximize sales. This trivia question tests your knowledge about one of the most established principles in grocery store design that affects how consumers shop for food and make purchasing decisions.

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Eye-level shelving (about 4-5 feet from the floor)
End-cap displays at the end of aisles
The center 'action alley' of the store
The first 10 feet upon entering the store (the 'decompression zone')