Which gaming company first introduced a successful 'battle pass' monetization model that has since been widely adopted across the industry as a premium retail strategy?

The gaming industry has transformed retail experiences through innovative approaches to customer engagement, brand collaborations, and virtual storefronts. Major gaming platforms now generate billions in revenue through in-game purchases and virtual goods. This poll tests your knowledge about a significant retail innovation that changed how gamers interact with digital storefronts and revolutionized the virtual goods economy.

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Valve Corporation with Dota 2 (2013)
Epic Games with Fortnite (2017)
Blizzard Entertainment with Overwatch (2016)
Riot Games with League of Legends (2015)