Which innovative marketing campaign for Halo 2 is considered one of gaming's first major alternate reality games (ARG) that had millions of players solving puzzles across websites, phone calls, and real-world events?

Marketing campaigns in the gaming industry have evolved dramatically over the years, with some becoming legendary for their innovative approach and cultural impact. The release of Halo 2 in 2004 saw one of gaming's most ambitious marketing campaigns that forever changed how AAA titles were promoted. Test your knowledge about this groundbreaking campaign that blurred the lines between fiction and reality, setting new standards for immersive marketing in the gaming world.

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