Which major retailer partnered with folklorist Joseph Campbell in 1991 to create an innovative 'Hero's Journey' store layout and product categorization system that revolutionized experiential retail?

Throughout history, mythology and folklore have been powerful tools for product branding and retail innovation. From Nike's winged goddess of victory to Starbucks' siren from ancient maritime legends, mythological elements have shaped some of the world's most successful retail brands. This trivia poll tests your knowledge about a famous retail partnership that revolutionized how mythological themes are incorporated into product lines and store experiences.

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