Which sports brand pioneered the first major retail-tech partnership that used in-store sensors and mobile app integration to track customer workout preferences and recommend products in 2015?

The world of sports retail has evolved dramatically over the years, with technological advancements and changing consumer behaviors reshaping how sporting goods are marketed and sold. From brick-and-mortar specialty shops to sophisticated omnichannel strategies, sports retailers have had to adapt quickly to stay competitive. Test your knowledge about a groundbreaking collaboration that changed the game for sports retail analytics!

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