Which athlete's endorsement deal is considered the first to include a signature shoe line that continues to release new models decades after the athlete's retirement?

Athletic endorsements have transformed sports marketing and created some of the most iconic brand partnerships in history. From signature shoes to lifetime deals, these agreements have changed how athletes monetize their talents beyond the playing field. Test your knowledge about the most groundbreaking and valuable product endorsements in sports history. Do you know which deals changed the game forever?

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Michael Jordan with Nike (Air Jordan)
Pelé with Puma
Arnold Palmer with Rolex
Babe Ruth with Louisville Slugger