Which retailer first launched a fully immersive VR store experience that allowed customers to browse and purchase products in a virtual environment?

Virtual reality technology has transformed how customers experience products before purchase, eliminating geographical barriers and creating immersive shopping environments. But which company was truly revolutionary in bringing VR to mainstream retail? Test your knowledge of retail technology innovation history with this trivia question about the pioneers who changed how we shop virtually.

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IKEA with their Virtual Store in 2016
eBay Australia partnering with Myer to create the world's first VR department store in 2016
Amazon with their VR Shopping Experience in 2017
Alibaba's Buy+ Virtual Mall launched in 2018