Which book's product launch involved an unprecedented midnight release party strategy that has since become standard practice for major publishing events?

The publishing world has seen some remarkable product launches that transformed literature and reading habits. From innovative marketing campaigns to groundbreaking release strategies, publishers have found creative ways to turn book launches into cultural phenomena. Test your knowledge of the most impactful product launches in literary history and see if you can identify the strategies that helped create bestsellers and literary landmarks.

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Harry Potter and the Goblet of Fire (2000)
The Da Vinci Code (2003)
Twilight: Breaking Dawn (2008)
The Lord of the Rings: The Fellowship of the Ring (1954)