Which athletic brand first revolutionized influencer marketing in 1984 by signing an exclusive deal with a rookie athlete, creating a signature product line that would generate billions in revenue?

Before social media stars and YouTube celebrities, there was a pioneering campaign that many business historians consider the first true 'influencer marketing' strategy. This 1984 campaign revolutionized how brands partnered with celebrities, creating authentic connections rather than simple endorsements. Test your knowledge about this pivotal moment in marketing history that continues to shape how brands leverage personal influence today.

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Nike with Michael Jordan (Air Jordan)
Adidas with Run-DMC (Superstar)
Reebok with Shaquille O'Neal (Shaq Attaq)
Converse with Magic Johnson (Weapon)