Which linguistic technique created the brand name 'Häagen-Dazs', a premium ice cream with a name designed to sound Scandinavian despite having no meaning in any language?

Product naming is a fascinating intersection of linguistics and marketing psychology. Companies invest significant resources in creating names that trigger specific cognitive and emotional responses. From sound symbolism (where certain sounds evoke specific qualities) to morphological construction, language experts carefully craft product names to influence consumer perception and behavior. How well do you understand the linguistic strategies behind the products you purchase every day?

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Foreign branding - creating a name that appears to be from another language to leverage positive country-of-origin associations
Phonaesthetics - using specific sound combinations that consumers find pleasing or appetizing when pronounced
Etymological revival - repurposing ancient Nordic terms related to cream and cold
Portmanteau naming - combining parts of Danish words for 'happy' and 'delicious'