Which pivotal brand storytelling strategy did NASA employ after the Hubble Telescope's initially flawed mirror was discovered in 1990, helping to transform a potential PR disaster into one of science's greatest comeback stories?

The marketing and brand storytelling behind scientific instruments can significantly impact public engagement with astronomy. NASA's approach to presenting its projects to the public has evolved over decades, transforming complex scientific missions into compelling stories that capture imagination and secure funding. Test your knowledge about one of astronomy's most successful brand stories!

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They reframed the narrative as a heroic rescue mission, documenting the complex repair and creating a compelling underdog story that captivated the public
They minimized public communication about the flaw and quietly fixed the issue before releasing the first images
They rebranded the telescope completely with a new name and mission statement to distance it from negative publicity
They focused marketing exclusively on the telescope's successful components while never acknowledging the mirror flaw in public communications