Which publisher's revolutionary marketing strategy made the Bible the first mass-produced book using movable type printing technology in the 1450s?

The publishing of religious texts represents one of the oldest product development and branding stories in human history. From ancient manuscripts to modern digital formats, religious texts have evolved in their presentation while maintaining core content. This poll explores an interesting fact about the brand positioning and marketing strategy behind one of the world's most recognizable religious products.

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Johannes Gutenberg
William Caxton
Aldus Manutius
Benjamin Franklin