Which Broadway musical pioneered the first-ever augmented reality playbill that allowed audiences to access exclusive digital content, virtual backstage tours, and interactive character experiences via smartphone?

In the performing arts world, digital innovation has transformed how shows are marketed, experienced, and remembered. The theater industry has embraced cutting-edge retail and product strategies to enhance audience engagement and memorialize performances. This poll tests your knowledge of a groundbreaking collaboration that changed how Broadway shows extend their brand beyond the stage experience.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Hamilton (2015)
Wicked (2003)
The Lion King (1997)
Dear Evan Hansen (2016)