Which failed medical product was rebranded and remarketed to become one of the most recognizable adhesive products in the world?

The history of invention is filled with products that revolutionized industries and transformed society. Behind many world-changing products were brilliant marketing strategies that helped them achieve widespread adoption. This trivia question explores a fascinating case of product positioning that turned a failed medical invention into a global success story. Test your knowledge about how innovative marketing repositioned a product to create an entirely new market category!

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• Post-it Notes (originally a failed super-strong adhesive)
• WD-40 (originally developed to protect the Atlas missile from rust and corrosion)
• Listerine (originally created as a surgical antiseptic and floor cleaner)
• Play-Doh (originally sold as a wallpaper cleaner)

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