Which movie's promotional campaign included sending "survival kits" to movie theaters that contained barf bags, making it the first major film to use audience physical reactions as a marketing strategy?

In the competitive landscape of film exhibition, movie theaters have historically employed creative promotional tactics to attract audiences. From collectible popcorn buckets to midnight premieres with costume contests, theaters have pushed marketing boundaries to fill seats. This trivia question explores one of the most successful and innovative movie theater promotional campaigns that changed how films were marketed to audiences.

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The Blair Witch Project (1999)
The Exorcist (1973)
Alien (1979)
Psycho (1960)