Which psychological technique, famously used by retailers like IKEA, guides customers through a predetermined path to maximize exposure to products and increase impulse purchases?

The retail industry spends billions understanding consumer psychology to boost sales. Impulse buying accounts for a significant portion of retail revenue, with stores carefully designing experiences to encourage spontaneous purchases. From strategic product placement to sensory marketing, retailers employ various tactics to trigger our impulse buying behavior. Test your knowledge about the fascinating psychology behind why we make unplanned purchases!

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• The Gruen Transfer
• The IKEA Effect
• The Servicescape Model
• The Gruen Effect

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