Which major retailer first coined and implemented the term 'omnichannel' as a formal business strategy in 2011, revolutionizing how retailers approach multichannel integration?

Modern retail success increasingly depends on seamless omnichannel strategies that blend physical stores, online platforms, mobile apps, and social media into a unified customer experience. This approach has transformed how retailers engage with consumers across multiple touchpoints. Test your knowledge about a pivotal moment in omnichannel retail history that changed how major brands approach customer engagement and sales integration.

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Macy's
Amazon
Walmart
Best Buy