Which innovative product launch strategy did Celestron use in 2019 that revolutionized how astronomy equipment is introduced to the market?

In the vast universe of retail, astronomy products have created their own galaxy of marketing innovations. From telescope launches to celestial experiences, astronomy retailers and manufacturers have developed unique approaches to engage stargazers and space enthusiasts. Test your knowledge of how astronomy brands have revolutionized product launches and customer experiences in this niche but passionate market.

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The "Dark Sky Experience" - interactive midnight launch events at national parks where customers could immediately test new telescopes under optimal viewing conditions
The "Astronaut Endorsement Program" - having former NASA astronauts personally deliver the first 100 telescopes to customers
The "Constellation Countdown" - revealing telescope features one by one aligned with visible constellations over a 12-week period
The "Space Station Premiere" - broadcasting the first use of their telescope live from the International Space Station