In 2011, Patagonia ran a famous Black Friday advertisement that shocked the retail world. What was the headline of this controversial ad?

Patagonia is renowned for its commitment to environmental conservation alongside selling outdoor gear. This eco-conscious brand has taken bold steps in corporate responsibility that have influenced the entire outdoor retail industry. Test your knowledge about one of Patagonia's most famous environmental initiatives and brand statements.

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• "Don't Buy This Jacket"
• "Nature Is Our Only Shareholder"
• "The Earth Is Our Business Partner"
• "Buy Less, Demand More"

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