Which sports brand's signature shoe launch strategy created the modern 'drop culture' phenomenon by intentionally limiting supply and using exclusive release windows?

In the competitive world of sports footwear, product launches can make or break a brand's reputation. One particular product launch in the last decade revolutionized how athletic brands approach marketing, athlete partnerships, and product drops. This poll tests your knowledge of this influential moment in sports retail history that changed how performance products are marketed to consumers.

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Nike with Air Jordan releases
Adidas with Yeezy collection
Under Armour with Curry signature line
Puma with Fenty collection