Which streaming platform pioneered the strategy of using character-based social media accounts that interact with fans in real-time during show premieres?

Streaming platforms and studios are constantly battling for audience attention in today's crowded entertainment landscape. Social media advertising has become a critical component of film and TV marketing strategies, with studios developing innovative approaches to generate buzz and drive viewership. Test your knowledge about how the entertainment industry leverages social media to promote its content!

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Netflix with 'Stranger Things' character accounts
HBO with 'Westworld' AI-driven promotional accounts
Amazon Prime with 'The Boys' superhero accounts
Disney+ with 'The Mandalorian' character narratives