Which children's book series pioneered the 'midnight release party' retail strategy that became a global phenomenon, with bookstores opening at 12:01 AM and featuring themed decorations and costumes?

In the world of publishing and literature, certain book launches have transformed both the industry and reading culture itself. These carefully orchestrated events combined innovative retail strategies, creative marketing, and sometimes unconventional distribution approaches that forever changed how books reach readers. Test your knowledge of a revolutionary moment in publishing history that blended commerce and literature in unprecedented ways.

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Harry Potter series
The Hunger Games trilogy
Percy Jackson & the Olympians series
A Series of Unfortunate Events