Which retail chain launched the 'Artisan Project' in 2018, partnering with indigenous craftspeople from 12 countries to create exclusive home goods that preserve traditional techniques?

In recent years, many retail chains have embraced cultural traditions as inspiration for product lines that celebrate heritage and craftsmanship. This movement has sparked significant consumer interest and brand loyalty while preserving traditional techniques. How well do you know the intersection of cultural traditions and modern retail strategy? Test your knowledge about how major retailers have incorporated heritage-inspired products into their business models.

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Anthropologie
West Elm
Crate & Barrel
Pottery Barn