Which gaming product launch strategy first popularized the concept of 'Early Access' where players could purchase and play unfinished games during development?

The gaming industry has seen numerous groundbreaking product launches that transformed the market. These launches often set new standards for marketing, technical innovation, and consumer engagement. This trivia question explores one of the most remarkable product launch strategies that changed how games are brought to market. Test your knowledge of the business side of gaming and how major companies have leveraged unique launch approaches to create unprecedented demand.

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Minecraft's alpha release program in 2009
Steam's official Early Access program launched in 2013
Epic Games' beta testing of Fortnite in 2017
PlayStation's First Play program in 2011