Which pioneering technology first enabled retailers to track and analyze the complete cross-device customer journey in real-time, revolutionizing journey mapping around 2015?

Customer journey mapping has transformed how retailers understand and optimize the shopping experience. From traditional in-store interactions to today's omnichannel experiences, the techniques for mapping customer journeys have evolved significantly. This poll tests your knowledge about a pivotal innovation in retail customer journey analytics that changed how brands understand consumer behavior.

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Identity resolution platforms with persistent IDs
Augmented reality shopping assistants
NFC-enabled loyalty cards
Facial recognition at store entrances