Which innovative retail technology did Blockbuster develop but fail to properly implement before Netflix dominated the market?

Before streaming services dominated home entertainment, physical video rental stores were the primary way consumers accessed films. Blockbuster was once the undisputed king with over 9,000 stores worldwide. As digital technology advanced, the company made several attempts to adapt but ultimately failed. This trivia question explores a critical moment in retail technology history that changed how we consume film and television content forever.

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Total Access - a hybrid DVD-by-mail and in-store exchange program
Blockbuster Stream - the first major studio-backed streaming platform
Movie Pass - a subscription service for unlimited in-theater movies
Video-On-Demand - an early cable-based digital rental service