Which in-game Fortnite collaboration concert broke records by attracting over 12.3 million concurrent live viewers and significantly boosted merchandise sales?

In recent years, strategic brand collaborations have transformed the gaming industry, creating unique crossover events that drive engagement and revenue. These partnerships between game developers and other brands have revolutionized in-game advertising and created memorable retail experiences. Test your knowledge about one of the most financially successful gaming collaborations of all time!

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