Which pioneering retail brand launched the first major VR experience allowing customers to virtually visit indigenous artisan workshops and observe traditional craft-making techniques across five continents?

Virtual Reality (VR) has revolutionized how cultural traditions are experienced in retail environments. Many brands now use immersive VR technology to showcase cultural heritage products and traditional craftsmanship. This creates deeper connections between consumers and cultural artifacts while preserving traditional knowledge. Test your knowledge about this fascinating intersection of technology and tradition!

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Hermès with their 'Heritage Hands' VR initiative in 2017
Lowe's with their 'Holoroom Heritage' experience in 2018
Etsy with their 'Global Craftsmanship' VR platform in 2016
IKEA with their 'Cultural Artisan Journey' VR series in 2019