Which gaming influencer marketing campaign was the first to generate over $1 million in revenue from a single sponsored stream?

The gaming industry has embraced influencer marketing in revolutionary ways, creating partnerships that have redefined how games reach audiences. From sponsored streams to exclusive in-game content drops, gaming influencers have become pivotal in product launches and community building. Test your knowledge about a groundbreaking influencer marketing campaign that changed how game companies approach influencer collaborations.

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Ninja's Fortnite stream with Drake in 2018
Shroud's Apex Legends paid promotion in 2019
Ninja's exclusive deal to promote EA's 'Apex Legends' launch in 2019
PewDiePie's Minecraft series sponsored by Microsoft in 2019