Which revolutionary marketing approach did Thermo Fisher Scientific pioneer in 2015 that changed how scientific equipment companies build customer loyalty?

In the competitive world of scientific instruments and research tools, marketing innovations can dramatically impact adoption rates and industry standards. This poll tests your knowledge about one of the most successful science product launches in recent history that revolutionized how scientific equipment is marketed to research institutions and transformed customer loyalty programs in the scientific community.

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Unity Lab Services program, offering integrated equipment maintenance, training, and consumables in a subscription model
Science Influencer Network, paying academic researchers to demonstrate products in their published papers
Equipment Time-Share Alliance, creating a marketplace for labs to rent unused equipment to each other
Grant-Match Guarantee, promising to match any research grant funding for equipment purchases