Which innovative Bible marketing campaign in 1976 revolutionized religious text retail by using secular marketing techniques and is credited with making the Bible a mainstream bookstore bestseller?

Throughout history, religious texts have been marketed and distributed in various innovative ways. The Bible, in particular, has undergone numerous marketing transformations to reach wider audiences. One revolutionary campaign in the 20th century dramatically changed how religious texts were perceived and distributed in retail settings. Test your knowledge about this significant moment in religious product innovation!

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• The Good News Bible Campaign by American Bible Society
• The Living Bible Marketing Revolution by Tyndale House
• The New International Version Launch by Zondervan
• The Jerusalem Bible Celebrity Edition by Doubleday

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