Which transportation company first introduced a comprehensive in-app customer experience that combined ride booking, real-time tracking, driver details, and automatic payment in a single mobile application?

The transportation industry has undergone massive changes in how brands deliver customer experiences inside vehicles. From basic AM radios to today's sophisticated infotainment systems, companies continuously innovate to enhance the passenger journey. This trivia question explores a groundbreaking customer experience innovation that transformed how we interact with transportation services. Test your knowledge about this game-changing development!

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Uber (2009)
Lyft (2012)
Zipcar (2005)
Gett (formerly GetTaxi) (2010)