Which global retail brand launched the 'Artisan Collection' program that partners with traditional craftspeople from over 20 countries to create culturally authentic products while providing sustainable income to local communities?

Traditional crafts and cultural practices are increasingly finding their way into contemporary retail markets. Brands are recognizing the value of cultural authenticity and heritage in product development, particularly as consumers seek meaningful connections with their purchases. This trivia question explores how one major retailer has incorporated traditional artisanship into its global business model.

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West Elm
IKEA
Pottery Barn
Anthropologie