Which retail company was the first to launch a widely-used virtual reality app allowing customers to visualize furniture in their homes before purchasing?

Virtual reality has revolutionized how consumers experience products before purchase, transforming the retail landscape. Several major retailers have pioneered groundbreaking VR implementations that changed how we shop. Test your knowledge about the early innovators who first successfully deployed virtual reality technology at scale in the retail sector, creating new ways for customers to experience products virtually before making purchase decisions.

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IKEA (with IKEA Place in 2017)
Amazon (with AR View in 2018)
Wayfair (with WayfairView in 2019)
Target (with See It In Your Space in 2020)