Which 1999 film pioneered viral marketing through a mysterious website that presented the movie as a real documentary about missing students?

The film industry has seen numerous innovative marketing campaigns that transformed how movies are promoted. Some campaigns became legendary for their creative strategies and groundbreaking approaches, forever changing film marketing. Test your knowledge about one of the most influential movie marketing campaigns that revolutionized how blockbusters are promoted to audiences worldwide.

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• The Blair Witch Project
• The Sixth Sense
• Fight Club
• The Matrix

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