Which company holds the world record for the most expensive logo redesign, costing approximately $211 million when they updated their visual identity in 2008?

The world of retail logos holds some fascinating world records! From the most recognized symbols to the most expensive rebranding efforts, retail logos have made their mark in the Guinness World Records. Test your knowledge about these iconic visual identities that have achieved record-breaking status in the business world.

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Pepsi
BP (British Petroleum)
Starbucks
Microsoft