Which major retailer's store layout was specifically designed to follow the 'Hero's Journey' narrative structure from mythology, with departments arranged to guide customers through a transformative shopping experience?

In the world of retail, mythology and folklore have long been powerful tools for brand storytelling. From Nike's winged goddess of victory to Starbucks' siren from maritime legends, companies often leverage mythological elements in their marketing strategies. This trivia tests your knowledge of how ancient stories have been transformed into modern product marketing and retail experiences.

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IKEA
Target
Whole Foods
Sephora