Which innovative customer experience feature did Netflix first introduce in 2016 that revolutionized how viewers consume television content?

The film and television industry has undergone a massive transformation with the rise of streaming platforms. This has created new challenges and opportunities in customer experience design. Test your knowledge about how major studios and streaming services have adapted their product strategies to meet changing viewer habits and expectations in this digital era.

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• Download capability for offline viewing
• Interactive choose-your-own-adventure content
• Simultaneous global release of original content
• Personalized thumbnail artwork based on viewing history

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